At first i thought about producing three idents for the MTV channel but felt that there was a limit to the amount i could produce without the work looking like existing MTV idents.
I am pretty sure that the channel i want to use will be E4. I like the channel because it has a very modern look and appeals to a younger audience. I think there are a lot of possible ideas that i could pursue with this channel.


The mood board above is what E4 represents in my opinion. In my opinion the channel is very focused on youth culture. Both the programmes and the identity focus very strongly on a teenage audience.
I created the mood board below to dipict the kind of audience E4 is aimed at. Again the whole mood board is very focused on youth.

I re-worked the crowd by adding more detail to the figures. The image below shows where i have used soft selection to model the heads of the models. Starting with a sphere i then pulled out and depressed parts of the shape to achieve a rough head shape. The main areas of detail are the mouth, eyes, nose and the hat.







