Week 6

This is the first edit of Idea 1. I am not yet sure whether i am keeping the fuzzy background as i feel it draws the attention away from the animation. I may just settle for a plain background using the E4 colours. (Purple, white, black)

The cityscape was created from a selection of box shapes which vary in size. The boxes were arranged one on top of another to give the effect of high rise buildings.

The television fuzz was created using Adobe Flash. Once drawn up the file was exported from Flash as an Avi file and loaded into the 3Ds Max files background setting.

When i come around to adding the final textures to this scene the buildings will have a reflective surface to represent glass. The television will remain the same as i like the simplicity of the object.

Week 5

A requirement of this project is that all of the idents must have an element within the design that connects them. The element that connects my ideas at the moment is the old television set. The object has a simple design but i think it is effective and it ties the ideas together well.

How the television was made:
The television set is a simple object made up of simple shapes. There are four cylinders, two for the buttons and two for the antenna. One box for the main case shape and three cylinders for the antenna.

The box shape which is 10x10x10 segments was converted into an editable mesh. This made it possible to pull out and push in certain areas to create the back of the casing and the screen recess. Once i had finished modelling the box shape i applied a mesh smooth to round off the sharp edges. This made the box appear more cartoon like.

The cylinders were simply resized and rotated to suit there roles. The spheres were added to create the base and tips of the antenna.

Week 4

I quite enjoyed drawing the storyboards for the first two idents as i was able to express my ideas and see what worked and what didn't. Just from the two storyboards i could already see that one of the ideas was stronger than the other. The idea that i consider weaker is the bouncing television. I have no intention of changing the idea as i feel that its best to stick with it, especially with the time i have to complete it. Hopefully on completion of the idea i might be surprised by the outcome.
Overall the storyboard process has been pretty enjoyable, especially as i like drawing. It would have been better to have three ideas down on paper but the third is a work in progress.

Week 3

In Week 3 i started to think of ideas for the three idents. Using inspiration from the mood boards i had made, i quickly came up with two ideas. The first idea was to create a city landscape where an old style television set would bounce off of the buildings. The second idea was to have the same television set skateboarding in a big E4 themed skate park. I found it harder coming up with an idea for the last ident so i continued with the two ideas i had for the time being.

These are two rough storyboards i did for the two ideas:

Week 2

Choosing a channel.

At first i thought about producing three idents for the MTV channel but felt that there was a limit to the amount i could produce without the work looking like existing MTV idents.

I am pretty sure that the channel i want to use will be E4. I like the channel because it has a very modern look and appeals to a younger audience. I think there are a lot of possible ideas that i could pursue with this channel.

The mood board above is what E4 represents in my opinion. In my opinion the channel is very focused on youth culture. Both the programmes and the identity focus very strongly on a teenage audience.

I created the mood board below to dipict the kind of audience E4 is aimed at. Again the whole mood board is very focused on youth.

Semester 2 Week 1

The brief for this Semester is to produce three idents for a TV channel. I have yet to come up with any ideas and haven't yet chose the channel that I wish to use. I think that the project is going to be challenging as it is the first time I have animated anything using 3Ds Max.

Class Activity

In class we were asked to think about the most memorable corporate ident that we had seen on TV.

I think that the msot memorable idents I have seen have to be the slug animations on BBC 3.
Click this link to view some examples of these idents.
http://uk.youtube.com/watch?v=1zccNjxOaEY

I think these idents are the most memorable for me as i find the animations quite amusing. The channel shows a lot of comedy so the idents reflect this perfectly.

Week 12

In Week 12 I had nothing left to do other than check over my work. With the designs all finished I decided to check the parameters and properties of the images and altered them when necessary to achieve the best possible results.

Overall I feel that the project has been a success. I have managed to produce three images that I feel are of a fair standard. The final images have turned out as planned and are good representations of the original skecthes.